Search Engine Marketing Consulting Process

Phase I: Research

• Competitor Strategies
• Industry “Best Practices”
• Keyword Strategies
• Current Search Engine Marketing Efforts
• Current Vendors
• Web Site Search Engine “Friendliness” Testing
• Search Engine Traffic

Phase II: Analysis

• Competitive Analysis
• Industry Analysis
• Keyword Strategy Analysis
• Evaluation of Current Search Engine Marketing Efforts
• Evaluation of Current Vendors
• Target Market Profiling
• Web Site Analysis for Search Engine Friendliness
• Average Conversion Rates on Primary Channels
• Average Sales Amount on Primary Channels
• Baseline Traffic Analysis

Phase III: Recommendations

• Link Building
• Site Optimization
• Directory Listings
• Conversion Optimization
• Pay Per Click Search Engine Campaign Optimization
• Shopping Comparison Engine Strategies

Phase IV: Implementation

Phase V: Management